Responding to Change leveraging Collaboration 

While working as the Marketing Strategy and Operations lead, I was project lead on a website development project. I had just joined the company and one of my priorities in the first 6 months was to revamp the corporate website to reflect the company’s strategic intent, woo investors and attract potential clients. The Founder was invited by potential investors to give a pitch and the timeline to deliver a corporate website moved from 6 months to 4 weeks, from ideation to Go Live. The success of the project was critical, as it was going to be one of the parameters being evaluated at the investor pitch.

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Task: I knew that the only way to deliver this high priority project within the stipulated was through effective collaboration with all stakeholders of the development team.

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Action: I immediately fixed a kick-off meeting, where I shared the objectives and vision for the website revamp as well as each person’s role within the plan. Some of the ways I chose to manage the project and collaboration within the team was using Asana to assign tasks and share real-time updates on actions and for document management. I also set up daily stand-up meetings, weekly sprint planning meetings and retros to track progress and eliminate roadblocks.

We encountered a challenge during the project with one of the vendors that could have set us back weeks and caused a major delay to launch, but earlier in the project, I had led a risk assessment session during which this was identified as a potential risk and thankfully, we had a risk response plan ready, so this didn’t impact the timelines.

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Result: The team worked so well together on tasks, we delivered the project in record time, within scope and within budget. I got commendation for the overall success of the project and for simplifying the complexity of the business, making the value proposition crystal clear.